shemesh residence

When travellers with discerning tastes ask themselves where to experience the epitome of Caribbean indulgence, the answer increasingly is Cap Cana – the upscale enclave within Punta Cana, Dominican Republic. With its white-sand beaches, world-class amenities and ultra-luxury hospitality, Cap Cana is a destination not just for a vacation, but for an elevated lifestyle moment. In this article I’ll explore why luxury travellers prefer Cap Cana, drawing on real data and facts—and what that means for you.

Prestige & Premium Positioning

From its inception, Cap Cana has been built with luxury in mind. The master-planned community spans around 30,000 acres and since 2002 has seen roughly US $1.45 billion in sales, and major infrastructure investment.

It is intentionally set apart from the more crowded resorts of Punta Cana/Bávaro, creating an exclusive feel.It is intentionally set apart from the more crowded resorts of Punta Cana/Bávaro, creating an exclusive feel.

High-end international hotel brands have chosen Cap Cana to position their luxury offerings. For example, Sanctuary Cap Cana became the world’s first all-inclusive resort by the brand The Luxury Collection (by Marriott International) in 2022.

Analysts describe Cap Cana as having “consolidated as a luxury hotel destination in the Caribbean” and even a “marca país” (country brand) for the Dominican Republic.